More organic traffic means more visitors means more conversions (in theory). Through our guest blogging efforts and other link building tactics, we’ve helped clients dramatically increase the number of people finding them via search engines like Google.
The idea behind guest content is that other sites link back to a page of your choosing on your website. This is really the be all and end all of your guest posting efforts.
But, most website owners are not going to want to link their readers directly to your commercial pages. You have to choose informational pages (resource pages, interesting blog article, etc.) that you can then, through good internal linking, use to distribute the aforementioned link equity.
You need to have your target page and internal linking strategy in mind before trying to become a contributing writer or you’re just guest blogging for the sake of it which, while it might land you some nice referral traffic, isn’t maximizing the SEO value of the link.
Effectively placed links serve as signposts, guiding readers to additional, relevant information and enriching their engagement, communicating to search engines that your content is well-researched and trustworthy and letting you distribute maximum link equity ot the target page.
Anchor text, the clickable text within a hyperlink, plays a pivotal role in the SEO landscape and user navigation. Its careful selection and seamless integration can wield significant influence, contributing not only to search engine rankings but also to the overall user experience.
Well-optimized anchor text aids in boosting a page's relevance (your target page) for specific keywords, thereby positively influencing search engine rankings, and clear and descriptive anchor text enhances user understanding, facilitating smoother navigation through your content.
The key to optimization lies in ensuring that the anchor text aligns contextually with the surrounding content, reflecting accuracy and relevance, as well as the target page you have chosen for your guest post link
Outbound links serve as your digital handshake with the wider online community. By linking to reputable sources, you not only bolster the credibility of your post but also foster a sense of community within your niche.
These links showcase your engagement with the broader online conversation, positioning you as an active participant in your field and search engines view outbound links to authoritative sites as a positive signal, elevating your content's perceived value.
Aligning with a site's editorial guidelines ensures a smooth submission process, minimizing the need for extensive revisions and expediting the approval process. This adherence showcases your respect for the site owner's rules, laying the foundation for a trusting and collaborative relationship.
You could spend time and money crafting an article, only for the site owner to determine that you haven’t adhered to their quality guidelines strictly enough and they no longer want it on their site.
Guest posting is a controversial link building tactic with a lot of SEOs and link builders. Google’s recent link spam updates have certainly made it harder to find worthwhile guest posting opportunities.
There are a lot of sites out there that accept guest posts from anyone, anytime, anywhere, so long as money is on the table. These are not the kinds of websites you want links from
If, however, you’ve got a good guest post idea, know what kind of website would a) make sense and b) mutually benefit from your guest blog article, guest posting is still a tried and true way to build backlinks, authority, trust and recognition in your niche.
Get in touch with dofollow today and find out more about how our years of experience building user-centric backlinks using guest posting and a range of other proven tactics can help take your off-page search engine optimization to the next level.
Eric Carrell & Sebastian Schaffer have been working in SEO for over a decade, building their own projects - understanding and testing SEO strategy, along with building hundreds of white hat links per month for our projects. They take their learnings and experience and apply them to the strategy that drives our link building strategy for our clients.
Eric & Seb have always believed in quality over quantity, doing things the right way so we future proof our client’s websites against future Google updates and the evolving industry of search.
While Seb handles the company strategy around culture, processes and structure, Eric is constantly working to improve our service offering, customer experience, and following the industry in parallel with Google’s Quality Guidelines so that we are always one step ahead of our competition and aligned with what Google wants to see for your site to rank higher.
How To Find Guest PostGuest posts are a crucial cog in the content marketing machine. They can spread the word about your awesome business and build backlinks to your website. When used properly, they can skyrocket your traffic and search engine performance. What is a guest…
Guest posts are a crucial cog in the content marketing machine. They can spread the word about your awesome business and build backlinks to your website. When used properly, they can skyrocket your traffic and search engine performance.
Guest posting is a content marketing technique where you write for a website, blog, or publication that isn’t your own. The post usually includes a link to your own website somewhere within the text, and maybe a little acknowledgement at the end of the post.
If you’ve heard about the idea of guest blogging for SEO, you have also heard that the technique is dead. In 2014, SEO guru Matt Cutts said “stick a fork in it: guest blogging is done.” So, is he right?
Not by a long shot. Using guest blog posts for SEO is an old, old SEO technique, and it’s a technique which is filled with spammy practices. However, there are ways to do it right — and people are still producing amazing results by doing it right.
As of 2018, guest blog posts are not dead. They are alive and well and they still help to produce amazing results — not just for our clients, but for small and large businesses across the internet.
Guest blog posts have some awesome perks. Getting your website mentioned and linked to on a respected website with a high Domain Authority website will build traffic, give you an SEO boost and start building your reputation as an expert in your field — the triple threat of a content marketing strategy.
What’s more, linking back to your website’s blog is a great way of building an audience. Aside from all the SEO benefits, it says: “Hey, if you like what I wrote on this website, why not check out my blog?”
It’s easier to do it in some industries than in others, but it all depends on how your industry feels about the value of their articles. A topic like HR is drenched in opportunity, because there’s a common goal to share knowledge. Travel, however, is more about individual experience and it is a very competitive and content-saturated marketplace. Bloggers and publications in the travel sector tend to prefer to produce their own material.
That doesn’t mean that you can’t do guest blogging in the travel sector; it just means that there isn’t a one-size-fits-all approach. It also means that you should try experimenting with other content marketing outreach strategies such as sponsored content, influencer outreach and influencer events.
Have a quick search around to see if there any any popular websites in your industry that accept guest blog posts. Bigger publications will often have a dedicated section on their website which gives you their writing guidelines, so look out for these. On smaller websites, look at the authors of their blog posts. If the words “guest post” crop up, you might be in luck.
Content marketing tip! Google search “topic” + “guest post” for a quick list of search results showing websites that accept guest posts. You can also try “topic” + “write for us”, “submissions”, “submit a guest post”, or other search queries for similar results.
Guest blogging should be just one weapon in your content marketing arsenal. Use it alongside sponsored content, blogger outreach and a steady stream of killer content from your own blog. Some of these strategies will work better for your business than others, so you need to be prepared to tweak your content marketing campaign in order to get the most out of it.
Now you’ve been introduced to the world of guest blogging, it’s time to start pitching. Editors of popular publications receive bucketloads of pitches every day, so make yours stand out. This means making life as easy as possible for the editor.
First of all, make it clear in your pitch that you’re familiar with their website. Give examples of your favourite articles and state how your article would fit in with their publication. State in your pitch that you’ll write the post, but consider also mentioning that you’ll source quality images and make any required edits.
If you’re given a deadline, stick to it. A late post can sour relations, and you don’t know how many editor friends that cheesed-off editor has. Your name might be on a blacklist before you’ve even submitted anything.
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